Antonio Arocho Hernández
Antonio Arocho Hernández
In this collaboration, we worked for Change of Paradigm in their novel AR app. Working with AR models and real-time rendering for the clothing. Creating special effects and UX interactions to make the experience of the app more user-friendly, engaging and give much more detail of the clothing. Divided into three main parts, I worked on the creation of the app experience, collected data from case studies of the app trials, the styling for the models and helped during the film of the 30-sec commercial.
The user in a well-lit open space chooses the brand that they want to see the collection. Selects the look, and the model appears in front of the user. With AR special effects the user can see a 360-degree view of the product and is invited to see up close for the stitching, made-to-measure and brand identity.